Hey there, I’m Sabrina, and I’ve been designing brands, collaborating with brands, or running my own brands for over a decade.
With my BAA in Illustration and experience working creative roles in fields spanning tech, advertising, publishing and as an HGTV Host, I’ve explored what it takes to design a successful brand from every angle. And I’m ready to share with you what I’ve discovered over the last 10 years! This guide includes actionable industry insights, essays from my experience, a crash course in identity and digital design, and countless tips, tricks and how-to’s for establishing everything from your brand’s strategy, values, offerings and tone of voice, to your brand identity, website, social presence and more. Have a question pre-purchase? Shoot me an email!