About Sabrina

I’m an award-winning illustrator and multidisciplinary designer curious about improving the human experience.

And I’m also a Yoga Teacher (RYT-200) passionate about Astronomy and wellness and ever-curious about the universe. I also love cooking, music, and the fun and unending pursuit of a well-designed, cozy home.

I attended Sheridan Institute of Technology and Advanced’s Illustration program from 2008-2012 where I graduated with Honours with my Bachelor of Applied Arts, and since, I have directed creative in fields spanning advertising, tech, production, and cyber security.

I started my career in advertising as an Art Director where I conceptualized and generated creative campaigns for clients including Coca Cola, Jack Daniels, OLG, Kraft, Cadbury, and Redbull before I launched my own illustration and design practice. I spent years freelancing (for clients like The New York Times, IBM, and Freshbooks), and a year teaching Digital Media and Illustration (at Sheridan, same program). I also worked in-studio at various agencies across Toronto I developed relationships with (like Mozilla, B.Notions, and Rogers Publishing).

After buying and renovating my first home, I began writing for Design*Sponge which parlayed into a brief career as an HGTV host (Save My Reno, Home To Win). And in 2018, I settled nicely back into design work after moving from Toronto to the west coast and experiencing a creative renaissance.

I love improving and beautifying the human experience. And I will never stop being curious about our universe. For now, my skills have me helping McAfee rebrand as their Illustrator/Designer of Futures.


Personal Life + Fun Facts

When I’m not working, you can find me exploring the Coast Mountains in British Columbia snowmobiling, mountain biking, and backcountry camping in our overland Jeep. Oh, and renovating our cabin home! I live with my dog, Piper and my partner Michael.

Previous Roles

McAfee
Mozilla
HGTV Canada
Design*Sponge
Sheridan Institute of Design and Technology
The Hive

Relevant Accolades:

Society of Illustrators – Gold Medal, 2012
Applied Arts Magazine – Cover Feature, 2011
Keynote Speaker at Blogpodium, 2014
Keynote Speaker at the London and Calgary Home Renovation Show, 2017-2019
Emcee for ‘Making It’ Miami at The Wolfsonian
Board Member – Sheridan’s BAA Illustration program, 2012-14

Taken on one of Sabrina’s weekend trips in her beautiful BC backyard

Creative Projects

Sabrina provides clients large and small with creative of all kinds. Happy clients include Molson Canadian, The New York Times, IBM and TD Bank.

  • branding
  • illustration
  • graphic design
  • website design
  • art direction
  • copywriting

Blog /Social Collaborations:

Sabrina partners with her favourite brands to produce and share original lifestyle content with hundreds of thousands of likeminded readers each month (and counting).

  • professional photography
  • video production
  • blog editorials
  • social media posts
  • integrated digital campaigns