About Sabrina

In a nutshell, Sabrina Smelko is a freelance creative, a lifestyle shop curator, a yoga instructor, a tv personality and the owner of everyone’s favourite adventure-pup, Piper.

With a BAA in Illustration, Sabrina takes a holistic approach to design—be it of spaces, brands or life itself. With experience in advertising, tech, publishing, marketing and education, her myriad creative roles inform her approach and contribute to a diverse and rich portfolio. She has illustrated emojis for Firefox, portraits for IBM, and has designed countless brands and blogs. She has animated spots for OLG and Instagram GIFs for startups, has had her own show on HGTV, and has travelled the globe speaking about entrepreneurship, creativity and home design.

All the while, Sabrina has kept a blog—this very blog you’ve stumbled upon now! Here, she shares all about her creative work and life as well as monthly playlists, her home design and renovation projects, thoughts on wellness, creative inspiration and oodles of resources for the modern millennial.

When she’s not creating or teaching yoga, Sabrina enjoys mountain biking, cooking and exploring / overland camping the Pacific North West with her partner.

Creative Projects

Sabrina provides clients large and small with creative of all kinds. Happy clients include Molson Canadian, The New York Times, IBM and TD Bank.

Services offered:

  • branding
  • illustration
  • graphic design
  • website design
  • art direction
  • copywriting

Media Collaborations:

Sabrina works with select brands and businesses to share their products and services through the creation of original lifestyle content, custom-crafted to suit your needs.

Services offered:

  • professional photography
  • video production
  • blog editorials
  • social media posts
  • integrated digital campaigns

Previous Roles

⊸ HGTV Canada Host

⊸ Editor at Design*Sponge

⊸ Visual Designer at Mozilla

⊸ Illustration Instructor at Sheridan

⊸ Art Director at The Hive.


Sabrina is a certified Vinyasa Flow Yoga Teacher. She received her 200 RYT Certification from Frog Lotus Yoga at Vikasa Yoga Center in Koh Samui, Thailand. Sabrina teaches at Breathe, offers private lesson throughout the sea-to-sky area, and is available for events and retreats. Email to inquire.