About Sabrina

In the decade since she received her Bachelor of Applied Arts from Sheridan College (with Hons.), Sabrina has worked in fields spanning advertising, tech, teaching, publishing and entertainment. Her portfolio is as diverse as her skillset, and her experience has informed an insightful and authentic approach to her work.

In a nutshell:

Sabrina Smelko is a multi-disciplinary creative, a blogger and a yoga teacher. Passionate about helping people discover, define and design their brand, she lives and works from her Whistler home where she runs her creative studio and blog among the pines.


Personal Life + Fun Facts

When she’s not busy being creative, Sabrina enjoys mountain biking, cooking, and overlanding the Pacific North West with her partner—that is, when they’re not busy renovating their cabin home.

Bur despite all this, most people follow Sabrina on Instagram for her heeler-collie Piper!

Previous Roles

⊸ HGTV Canada Host (Save My Reno, Home To Win)

⊸ Editor at Design*Sponge

⊸ Visual Designer at Mozilla

⊸ Illustration Instructor at Sheridan

⊸ Art Director at The Hive

Taken on one of Sabrina’s weekend trips in her beautiful BC backyard

Creative Projects

Sabrina provides clients large and small with creative of all kinds. Happy clients include Molson Canadian, The New York Times, IBM and TD Bank.

  • branding
  • illustration
  • graphic design
  • website design
  • art direction
  • copywriting

Blog /Social Collaborations:

Sabrina partners with her favourite brands to produce and share original lifestyle content with hundreds of thousands of likeminded readers each month (and counting).

  • professional photography
  • video production
  • blog editorials
  • social media posts
  • integrated digital campaigns