in a nutshell

Illustrator. Designer. Writer. Producer. Yoga Teacher. And dog-mom to heeler Piper.

Biography

After graduating from Sheridan Institute of Technology & Advanced Learning with Honours and her BAA in Illustration, Sabrina spent the first half of her career working in advertising, tech, publishing, teaching and entertainment: she crafted social campaigns for Cadbury, illustrated for clients including The New York Times, IBM and Ogilvy & Mather, and designed everything from emojis to magazine spreads to apps. In this time, she also received a Gold Medal from Society of Illustrators and travelled speaking at creative and blogging conferences across North America, including Making It Miami and BlogPodium.

In spring of 2015, she began teaching Illustration & Digital Media at Sheridan, and that winter she became a homeowner and began renovating her home. She chronicled the process on he blog where she wrote and shared about all things design and lifestyle. In addition to creating her own original content, she became Editor at Design*Sponge where she worked for two years interviewing people like Genevieve Gorder, Colin and Justin, and Adam J. Kurtz.

In 2017, she was offered a dream opportunity: to host her very own HGTV renovation show, and for three years, she worked as co-host of the hit breakout television series Save My Reno, guest starring on shows like Home To Win, and speaking at national home and renovation shows across Canada (Calgary, Vancouver, London). Throughout this time, she collaborated with brands like Oil of Olay, Samsung, Wayfair, Tempur-Pedic, and Dr. Scholls to produce social media content and broadcast commercials of all kinds.

In 2018, Sabrina received her 200-hour Registered Yoga Teacher Training in Koh Samui, Thailand and eventually experienced a creative renaissance, returning to her passion for design and content creation. 

In 2021, Sabrina launched Heelr Wellness which offers natural personal care products made in BC for your hair, skin, body and soul.

Happy Clients

The New York Times
IBM
Mozilla
McAfee
Molson Canadian
Saatchi & Saatchi
Ogilvy & Mather
Rethink
Reader’s Digest
Canadian Business Magazine
Today’s Parent
Jacknife Creative
Work Hard Club
The Boston Globe
The New Republic
Foreign Policy Magazine
B.Notions