in a nutshell

Illustrator. Designer. Writer. Producer. Yoga Teacher. And dog-mom to heeler Piper.


After graduating from Sheridan Institute of Technology & Advanced Learning with Honours and her BAA in Illustration, Sabrina spent the first half of her career working in advertising, tech, publishing, teaching and entertainment: she crafted social campaigns for Cadbury, illustrated for clients including The New York Times, IBM and Ogilvy & Mather, and designed everything from emojis to magazine spreads to apps.

In 2015, she began teaching Illustration & Digital Media at Sheridan, while working as an Editor for Design*Sponge where she  interviewed the likes  of Genevieve Gorder, Colin and Justin, and Adam J. Kurtz.

In 2017, she became the host of her own HGTV renovation show, and for three years, she co-hosted the hit breakout television series Save My Reno, guest starred on Home To Win and Game of Homes and speaking at national home and renovation shows across Canada (Calgary, Vancouver, London).

In 2018, Sabrina travelled to Koh Samui, Thailand to study Yoga where she received her 200-hour Registered Yoga Teacher Training which inspired her to launch Heelr Wellness in 2020, offering natural personal care products made for hair, skin, body and soul.

She continues to offer freelance content creation services.

Happy Clients

The New York Times
Molson Canadian
Saatchi & Saatchi
Ogilvy & Mather
Reader’s Digest
Canadian Business Magazine
Today’s Parent
Jacknife Creative
Work Hard Club
The Boston Globe
The New Republic
Foreign Policy Magazine



Society of Illustrators 2012 – Gold Medal

CMYK Magazine – Top 100 Illustrators

Applied Arts Magazine – Editorial Design


Published Articles