I'm Sabrina Smelko and I'm a Designer & Multi-Disciplinary Creative

About Me

I am an Award-Winning Illustrator, Designer, Yoga Teacher and all-around curious creative. I work from my home studio nestled among the pines in Whistler, BC.


After graduating from Sheridan Institute of Technology & Advanced Learning with Honours and my BAA in Illustration, I spent the first half of my career working in advertising, tech, publishing, teaching and entertainment.

I crafted social campaigns for Cadbury, illustrated for clients including The New York Times, IBM and Ogilvy & Mather, and designed everything from emojis to magazine spreads to sex toy apps.

In 2015 I began to teach at Sheridan (Illustration and Digital Media), and became an Editor for Design*Sponge.

Throughout 2016 and ’17, I travelled to speak at creative and blogging conferences including Making It (with Miami’s Wolfsonian Museum) and BlogPodium (Toronto). And in 2017 I was offered to host my own HGTV renovation show.


After working for three years as the co-host of the breakout hit show Save My Reno, speaking at national home and renovation shows across Canada (Calgary, Vancouver, London), and working with brands on various commercial projects, I decided to return to my creative roots and pursue my interest for wellness and nature.

In 2018, I studied abroad Asia and become a certified Yoga Teacher (RYT-200), and I moved across the country to British Columbia to pursue a more natural life.

In 2020, I began teaching yoga and studying Astronomy and Botany and in 2021, I launched my own wellness brand, Heelr, offering 100% natural personal care products for your hair, skin, body & soul. 

In addition to running Heelr, I offer branding, illustration and design services of all kinds!

What I do

I love designing custom brands & websites! In addition, I offer a variety of creative services:

my Services

Graphic Design



Website Design

Packaging Design


Society of Illustrators – Gold Medal

Applied Arts Magazine – Student Awards

Computer Arts Magazine – Digital Illustration Award

BRAND & Web Design

The ultimate expression
of my creativity

In 2021, I launched my own wellness brand, Heelr. It is perhaps the ultimate portfolio piece of all, as I've been able to combine my love for branding, web design, packaging, illustration, layout and graphic design and more! Come visit me over there...

*feel free to get in touch with us

my clients

I work with clients large and small on
creative projects of all kinds! Please get in touch with your inquiry 🙂


Learn more about me


GET IN TOUCH to work with ME