Dew Wellness

As a Senior Brand Designer at Arq, I ran with the brief to create a brand in a week, complete with custom logotype design, photo Art Direction and brand guidelines for Dew Wellness, a brand whose target audience has a nostalgia and penchant for joyful, relatable brands.

 

Play and whimsy were the pillars of this brand which takes advantage of a modern, bold yet soft logotype, a palette of fresh celery green, sky blue and tangerine, and a contemporary brand font pairing.