Fiesta Farms Advertisement

This cheeky flow chart appeared on the back of Edible Toronto Magazine’s Summer issue promoting Fiesta Farms Garden Centre in Toronto.

I was instructed to make something fun and light-hearted on the topic of Urban Farmers, and after Fiesta Farms, my fellow employees at Hypenotic and I compiled a list of potential problems
that these farmers have to deal with, I went to work on organizing them into categories, being as whimsical and cheeky as I could muster.

After a few edits, this is what I came up with.
It isn’t exactly what I wished it to look like, but hey, they were estatic, so I was too!